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Tuesday, May 27, 2014

FTC issues report on digital data collection; calls for more consumer control


Interested in your online data privacy? This just in from AdAge; link to full FTC report below: "The Federal Trade Commission wants companies that buy, sell and manage data for marketing to create a central online hub providing information about the data they collect and how it's used.

"In a much-anticipated report on data brokers today, the agency called on Congress to establish new rules requiring data firms to be more transparent about their practices and to give consumers more control."

http://www.ftc.gov/system/files/documents/reports/data-brokers-call-transparency-accountability-report-federal-trade-commission-may-2014/140527databrokerreport.pdf

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